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Winner! Winner! We have a winner!22 January 2009
I am on every systems seller's mailing list. I get e-mails, letters, fliers, and even some video promotions for "can't-miss" systems of play at whatever game I choose. Some of these systems are just for craps, some just for blackjack, some just for poker, video poker, slots, horse racing, sports betting and some, the really "incredible" ones, can be used for everything because they are — in the words of their inventors — that "powerful."
Now there are some gambling "systems" that actually work — first because they aren't systems by definition. Card counting at blackjack works, dice control works, optimum strategies at video poker work. I rarely get information shoveled to me about these "systems" because they all require certain levels of real work and the one thing a systems seller knows is this — most casino players do not want to work in order to get an edge. They want the edge handed to them. These types of casino gamblers are the welfare recipients of Lady Luck.
Systems buyers want a system that is so easy to use a complete fool could use it. Even the supremely easy Speed Count, which I write about in my book Golden Touch Blackjack Revolution, does require some modicum of effort. You have to add 1 plus 1 plus 1 and then occasionally subtract a small number from the total. For the system buyers this is just too much work. They don't want to add; they don't want to subtract; they don't want to do anything but use a magic formula to win copious amounts of money — the kind of money the systems seller claims he has won over the past few years using this miraculous system.
The system seller knows how to get people to buy his or her stuff. He will write copious amounts of copy praising his product — liberally thrown in will be anecdotes and testimonials from people who have played the system and won hundreds, thousands, or hundreds of thousands of dollars. These people may or may not actually exist but who cares? The idea is to bombard the reader with so many words and so much positive information that the reader's defenses are ultimately shattered and he will open his checkbook or pull out her credit card and buy the product.
Obviously, I am not opposed to people selling or buying products about gambling. After all, I sell my own books, DVDs and some very expensive Golden Touch advantage-play seminars. You are reading a magazine with contributions from many established gambling authorities, many of which are also selling books and other products. There is a gambling-writing industry after all and I am a part of it.
So how can you tell the difference between a legitimate seller of gambling information and a systems seller of bogus information? First the legitimate seller doesn't make any outrageous promises. There might be such a thing as card counting at blackjack but there is no guarantee that you will become any good at it if you try it. Dice control is real but it is not an easy thing to master. No systems seller is going to tout his system by telling you that it is not guaranteed; that you might not learn it or that your talent could be lacking. That would be economic suicide.
The systems seller needs to sell vast quantities of his system in order to make money. He doesn't care that his system doesn't work because once you have bought it you are stuck — you have a worthless system and he has your money.
When I first started my foray in the world of casino gambling I did buy a lot of systems — to see what they were like and, to be honest, praying that they would work. Except for books on blackjack, every system I bought left me scratching my head and asking this question, "How can he sell this junk?"
I bought the "Magic Wand," a device that would allow me to locate hot slot machines the way a dowser supposedly finds hidden water — or gold. I used it in Atlantic City and the only thing it found me were stares from people who thought I was crazy as I walked through the casino with such a strange looking cheap cardboard thingy.
I bought several systems for blackjack. One had me look for clumps of high cards and then bet heavily on the next few hands because "high cards follow high cards." One had me upping my bet after three losses because "blackjack is an even game and once you have lost a few nature brings everything back into alignment." Well, as most of you know, high cards don't follow high cards and nature is darn fickle about righting things in a run short enough to be understood by me.
The craps system that most impressed me in its ad promised that I would win 83 percent of my decisions. "You Can Win All the Time!" the ad proclaimed. The system was the old "Iron Cross," where you bet the field and the 5, 6 and 8. You have 30 ways to win and a mere six ways to lose when the 7 showed. The 7 shows about 17% of the time — thus your winning percentage was about 83%. Wow!
The problem came in right away — that 7 blasted all your bets into losers, while your winning was always curtailed by concomitant losing. You could win on the 6, for example, but you would then lose the field bet. You could not win enough to make a profit with this "fool-proof" system because that 7 was just too powerful on the "mere" 17% of the times it showed its ugly head.
The system seller knew what he was doing, of course. He was not lying in the traditional sense. His system did win 83% of the time. But it was not a winning system. This systems seller was the master of equivocation — he just made you think what he meant was that the system would give you long-term wins; he never actually said it. He never told you that the house edge on the "Iron Cross" was about 4% — which is a pretty hefty edge indeed.
Today the Internet is host to hundreds, maybe thousands, of systems sellers. You can read long, drawn out advertisements for their systems. Many of them claim that they are retiring from gambling life and want to share with you their miraculous system before they go to the fancy island they just bought. Personally I think the only island they should be allowed to inhabit is Alcatraz.
This article is provided by the Frank Scoblete Network. Melissa A. Kaplan is the network's managing editor. If you would like to use this article on your website, please contact Casino City Press, the exclusive web syndication outlet for the Frank Scoblete Network. To contact Frank, please e-mail him at email@example.com.
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